I was recently inspired to write a few tips for those who run blogging sites for theological topics such as those I post here on pentecostalblogger.com. The article referenced is a little old, but it seems to be fairly relevant to today as well. Here are my top ten tips:
1. Blog consistently. I suffer from this. Due to the nature of my job, I often do not blog as frequently as I really would like to. Getting your blog noticed in search engines will require that you frequently post.
2. Tag with relevancy. This is a must for SEO. In order to get your blog read, people have to find it. If your blog is not on the first or second page of google, the chances of it getting read by anyone are slim. Tag your posts with terms relevant to the article you’ve spent so much time composing.
3. Write well. Take a little time to learn about writing on the web. I’d also recommend picking up a few books on blogging to help get you off the ground.
4. Focus your blog. Carve out a niche, and let your personality flow through the blog. Blogging is not the same as other forms of writing. When writing for a theological based blog, be sure to write and argue for your beliefs. People want to know what theological grounding you have. Back up your articles with scripture references, post your beliefs and your exegesis of the scripture. Above all, don’t be a phony. Lay out the doctrine being discussed, back it up with scripture, link it with other relevant sources from the internet, preferably other blog articles relating to your post.
5. Allow for comments. Comments are what help define a blog as a blog. Allow comments, even moderated comments as I do here at pentecostalblogger.com. Even if people don’t agree with you on your points, a healthy blog will have a little controversy.
6. Link your articles. Writing a series of related articles is a good way to increase visitor stay time. Besides writing a series, try to link blog posts together. I use Yet another Related Posts in the WordPress environment, which is a good little plug-in for automating this task.
7. Comment on other theologian’s blogs. By commenting on another person’s blog, you get the opportunity to be recognized by those who browse theological based blogs. Linking back to your blog in the comments can also help with exposure of your blog.
8. Try to categorize your posts by theological topic. For example hermeneutics, christology, bibliology, exegesis, hamartiology, and ecclesiology would be great categories to establish for a theology blog.
9. Keep posting! Don’t give up. If you truly love your subject matter, devote as much time as possible. Fresh content gives those reading your blog a reason to come back. It also increases your page ranking.
10. Try to get a unique theme. There are literally hundreds of free templates available for various blogging engines such as WordPress and MoveableType. Grab one and start tweaking it to make your blog unique! Also, try to keep your theme consistent once your blog has been established. I suffer from template change syndrome… I love to tweak, so if you are a tweeker as well, just realize you may lose readers. Readers can be fickle you know!